Red Bull Energy Drink, originally developed in Austria, was inspired by the Thai energy drink “Krating Daeng,” which means “Red Bull” in Thai. The drink was created in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. The Austrian company Red Bull GmbH was established to market the drink globally, and it became well-known for its association with extreme sports and high-energy lifestyles.

Specifications of Red Bull Energy Drink (250 ml)

• Volume: 250 ml (8.4 fl oz)
• Ingredients:
  • Carbonated water
  • Sucrose and glucose (sweeteners)
  • Citric acid (for tartness)
  • Taurine (an amino acid)
  • Caffeine (approx. 80 mg per can)
  • Niacinamide (Vitamin B3)
  • Pantothenic acid (Vitamin B5)
  • Pyridoxine HCl (Vitamin B6)
  • Riboflavin (Vitamin B2)
  • Cyanocobalamin (Vitamin B12)
  • Natural and artificial flavors
  • Preservatives
• Nutritional Information (per 250 ml):
  • Calories: Approximately 110 kcal
  • Carbohydrates: 27 g (of which sugars: 27 g)
  • Protein: 0 g
  • Fat: 0 g
  • Sodium: 105 mg
• Caffeine Content: Approximately 32 mg/100 ml

Key Features

• Purpose: Designed to increase energy and alertness.
• Market Position: Known for its marketing towards active lifestyles, extreme sports, and nightlife.
• Variations: Available in various flavors and formulations, including sugar-free options.

Red Bull is one of the most popular energy drinks worldwide and has significantly influenced the energy drink market since its introduction.